CALM & KIND FAMILY

Brand Overview

Calm & Kind Family is more than just a family engagement program—it’s a support system designed to equip parents with practical tools to nurture their children’s emotional well-being. When parents attend Calm & Kind Workshops, they walk away empowered in three key areas. First, they gain a deeper understanding of mental health and how it impacts their child’s success in school and overall well-being. Second, they learn self-regulation skills, with practical strategies to help their child manage emotions in healthy, constructive ways. Lastly, they discover how to manage their own emotions, so they can provide calmer, more effective support for their child.

Objective

Our goal was to create a brand that feels inviting, approachable, and easy to engage with. We wanted the program to look modern and trustworthy, setting it apart from other family engagement resources that often feel outdated and inaccessible.

Our approach

To bring this vision to life, we designed a brand identity and messaging that feels calm, kind, and inviting. The color palette, built around soothing blues, reinforces a sense of peace and trust. Carefully chosen typography enhances the program’s professional and trustworthy feel—key to gaining the confidence of school districts and connecting with families.

Today, Calm & Kind Family is positioned to reach school districts, equip parents, and make a meaningful impact on families everywhere. It’s not just a program; it’s a pathway to stronger, more emotionally resilient families.