BOBBY PALACIOS
Brand Strategy, and Brand Identity
Brand Overview
Bobby Palacios is a Fresno-based videographer and photographer with a talent for creating visuals that elevate brands. His client-first approach focuses on making people feel at ease while delivering work that captures their unique identity.
Objective
Bobby needed a logo that was as versatile as it was impactful—modern, timeless, and reflective of the high-quality visuals he creates. The challenge was to design a mark that could seamlessly adapt across mediums while becoming an instantly recognizable element of his brand. The goal? To craft an identity that feels confident and approachable, just like Bobby himself.
Our Approach
We developed a cohesive Brand Strategy and Identity that sets Bobby apart from his competitors. By designing a clean, confident visual system, we positioned him as a trusted partner who delivers with clarity and professionalism. This new branding provides a foundation for Bobby to grow his business, forge meaningful client relationships, and make a lasting impact through his work.